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Software Bug Cause Audi SUV Delay

Audi’s first electric sports utility vehicle (SUV) will hit showrooms four weeks later than planned because of a software development issue, a spokesman for the German luxury car brand said.

The spokesman said Audi’s e-Tron midsize SUV faced delay because the carmaker needs new regulatory clearance for a piece of software that was modified during the development process.

Audi staged a global launch of the e-tron in San Francisco last month as part of its effort to expand the market for premium electric vehicles and grab a share from California-based Tesla, which has had the niche largely to itself.

The e-tron delays were first reported by German newspaper Bild am Sonntag, citing sources close to the company. The paper said delivery could be delayed by several months.

The paper also said Audi was locked in price negotiations with LG Chem, the South-Korean supplier of batteries for its electric vehicles, which wants to increase prices by about 10 percent because of high demand.

LG Chem supplies electric vehicle batteries for Audi, its parent Volkswagen and Daimler. An LG Chem official declined to comment on the report, citing the confidentiality of its relationship with a client.

Nabahat Shanza

Nabahat Shanza is a professional content writer for iTechHut. Her articles are also published on other sites as a guest blogger. She has a command to write on technology, mobile technology, call center technology, customer services, social issues and many more. In her free times, she writes literature and literary stories of Urdu and English. She is also volunteering for YAROH Welfare Organization, Lahore, Pakistan.